How interactive is the site?

Does it have categories that are relevant to your project?

How do they implement branding? What is their situation in relation to yours? (are they a new company, old company, established company?)

Does the site appeal to the same target group?

Would you build this site if you were in a different industry?

The overall look of the site; colors, layout, interface, effects. Please comment. 

Scope of the site: Is it large enough to convey everything you need, or too small to do so?

Scope of the project?

Publishing model (frequency, novelty of content, etc.)

How would you rate this site's abilities to attract new visitors? Do they have engaging content that would encourage repeat visitors? (giveaways, contests, news, etc.)

Please identify some of your competitor's sites and give us your opinion of them, including any input on their content and graphics.